Increase Sales: Optimize Your Google My Business Page

Your business’ Google My Business page is arguably the most important business directory listing you can create. Google My Business pages along with a map showing where they’re located is shown for any Google Search deemed to be a “local” search. Without a properly setup page your business won’t be appearing in Google local search results or in map search results. Fully optimizing your business page will:

• Drive more visits to your location.
• Send more visitors to your website.
• Receive more phone calls from potential customers.

Google search returns “local search” results based on relative location and the use of “Winnipeg” in the search phrase used. Note the middle section labeled “local search 3-pack”:

Google My Business Listing Optimization

Without diving into the details of local search engine optimization, there are several tasks you can perform yourself to increase your business’s chances of showing up in the maps results.

Step 1. Complete the data portion of your business listing by filling in all the information requested. Here is a short guide on a important items to focus on:  How To Optimize Your Google My Business Page.

Step 2. Adding images of your business, employees, and top products will partially complete the image requirements. To complete the visual side of your business page you will want to add a virtual tour to increase user engagement.

Listings with photos and a virtual tour generate twice as much interest.

Are Business Photos & Virtual Tours Important?

According to a study by Search Engine Optimization expert Rand Fishkin with data from Jumpstart, Google Image Search made up 22.6% of all searches done on the internet in the U.S. It’s easy to expect Canada will have similar numbers.

• 5x more image searches than YouTube searches
• Roughly 10x more than Yahoo, Amazon, or Bing.
• Over 16X times more than Facebook.

Google Street View Virtual Tours Increase Traffic

A Google Street View virtual tour is made up of connected 360-degree images that let the visitor take a virtual walk through your business viewing it from all directions. Virtual tours help establish customer trust and has been shown in studies to increase the likelihood of a person visiting your business.
The best part is the cost. A virtual tour is a one-time expense which means over time the cost per impression can drop to under 1 cent. You can’t buy cheaper online adverting. Remember too that Google Street View virtual tours are readily visible in the Google My Business profile as seen below.

Images And Search Results

The images on both your website and Google My Business profile can be optimized to improve rankings in the Google search results. Image optimization requires experience with the search engine optimization technique called keyword research. Every image has meta data that can be set to help your Google My Business page outrank your competition.

A Google a virtual tour is a one-time cost and represents on of the best values in advertising.

Still Don’t Believe Virtual Tours Are Important?

Here are 15 additional reasons why optimizing your Google My Business page data and images are important.

We Optimize Google My Business Pages

We offer Google My Business page optimization as part of our virtual tour and business photograph packages.  To see out latest pricing click Virtual Tour Cost.